What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 13Nov20

Golden Goose Super Star Suede Low-top Trainers

Oct 24

Oct 24 Golden Goose Super Star Suede Low-top Trainers

Princess Tatiana, Shoes

MdeU Clover XL Necklace in Rose Gold

May 14

May 14 MdeU Clover XL Necklace in Rose Gold

Accessories, Grand Duchess Maria Teresa, Necklace

Boden Abercorn Scallop Cardigan in Frosted Blue

Nov 15

Nov 15 Boden Abercorn Scallop Cardigan in Frosted Blue

Duchess of Cambridge, Outerwear

Natan Couture Dallas Tartan Mohair Coat

Nov 13

Nov 13 Natan Couture Dallas Tartan Mohair Coat

Queen Maxima, Outerwear

Filippa K Emma Cropped Cool Wool Trousers in Maroon

Oct 21

Oct 21 Filippa K Emma Cropped Cool Wool Trousers in Maroon

Crown Princess Victoria, Bottoms

Filippa K Sasha Cool Wool Blazer in Maroon

Oct 21

Oct 21 Filippa K Sasha Cool Wool Blazer in Maroon

Crown Princess Victoria, Outerwear

Charlott Vasberg Abstract Banana Hoop in Silver

Mar 31

Mar 31 Charlott Vasberg Abstract Banana Hoop in Silver

Crown Princess Victoria, Accessories, Earrings

House of Dagmar Tuva Cord Blazer

Aug 13

Aug 13 House of Dagmar Tuva Cord Blazer

Crown Princess Victoria, Outerwear