What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 13Nov24-Max

Hermes Jige Elan 29 Clutch in Gold Leather

Jun 11

Jun 11 Hermes Jige Elan 29 Clutch in Gold Leather

Queen Maxima, Bags

Gianvito Rossi Martis Ankle Boots

Oct 6

Oct 6 Gianvito Rossi Martis Ankle Boots

Queen Maxima, Shoes

Natan Couture Douglas Coat in Yellow

Feb 16

Feb 16 Natan Couture Douglas Coat in Yellow

Queen Maxima, Outerwear