What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 13Oct07

Diesel Zipped Jacket

Aug 18

Aug 18 Diesel Zipped Jacket

Princess Charlene, Outerwear

Giorgio Armani Gold Hardware Tote Bag in Python

Apr 26

Apr 26 Giorgio Armani Gold Hardware Tote Bag in Python

Grand Duchess Maria Teresa, Bags

Giorgio Armani Ruffle Halter Neck Top

Apr 20

Apr 20 Giorgio Armani Ruffle Halter Neck Top

Grand Duchess Maria Teresa, Tops

Giorgio Armani Chevron Print Jacket

Apr 19

Apr 19 Giorgio Armani Chevron Print Jacket

Grand Duchess Maria Teresa, Outerwear