What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 13Oct07

Diesel Zipped Jacket

Aug 18

Aug 18 Diesel Zipped Jacket

Princess Charlene, Outerwear

Giorgio Armani Gold Hardware Tote Bag in Python

Apr 26

Apr 26 Giorgio Armani Gold Hardware Tote Bag in Python

Grand Duchess Maria Teresa, Bags

Giorgio Armani Ruffle Halter Neck Top

Apr 20

Apr 20 Giorgio Armani Ruffle Halter Neck Top

Grand Duchess Maria Teresa, Tops

Giorgio Armani Chevron Print Jacket

Apr 19

Apr 19 Giorgio Armani Chevron Print Jacket

Grand Duchess Maria Teresa, Outerwear