What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 14Apr07

Laurèl Beaded Belt Dress

Jan 21

Jan 21 Laurèl Beaded Belt Dress

Crown Princess Victoria, Dresses, Princess Madeleine

Marc Jacobs Mini Quilted Leather Bag

Jun 12

Jun 12 Marc Jacobs Mini Quilted Leather Bag

Princess Madeleine, Bags