What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 14Apr20

Hugo Boss Kocani Blazer in Dark Navy

May 25

May 25 Hugo Boss Kocani Blazer in Dark Navy

Queen Letizia, Outerwear

Charlott Vasberg Abstract Banana Hoop in Silver

Mar 31

Mar 31 Charlott Vasberg Abstract Banana Hoop in Silver

Crown Princess Victoria, Accessories, Earrings

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia