What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Apr25-K

House of Bruar Ladies Tweed 8 Piece Hat

Jan 27

Jan 27 House of Bruar Ladies Tweed 8 Piece Hat

Duchess of Cambridge, Hats

Emilia Wickstead Otis Jumper in Sand

Apr 14

Apr 14 Emilia Wickstead Otis Jumper in Sand

Duchess of Cambridge, Tops

Bella Hoskyns Bomber Jacket

Mar 10

Mar 10 Bella Hoskyns Bomber Jacket

Duchess of Cambridge, Outerwear

G-Star Raw High G-Shape Cargo Skinny Pants in Grey

Apr 27

Apr 27 G-Star Raw High G-Shape Cargo Skinny Pants in Grey

Duchess of Cambridge, Bottoms

Berghaus Supalite II Gortex Boots

Apr 26

Apr 26 Berghaus Supalite II Gortex Boots

Shoes, Duchess of Cambridge