What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 14Dec11

Akris Winged Collar Cashmere Coat in Beige

Aug 10

Aug 10 Akris Winged Collar Cashmere Coat in Beige

Princess Charlene, Outerwear

Natan Cut Out Peep Toe Pumps in Black Suede

Jul 2

Jul 2 Natan Cut Out Peep Toe Pumps in Black Suede

Queen Mathilde, Shoes

Akris Sleeveless Calf Hair Knee-Length Dress in Beige

Dec 29

Dec 29 Akris Sleeveless Calf Hair Knee-Length Dress in Beige

Princess Charlene, Dresses

Jimmy Choo Gilbert Pumps in Nude Patent Leather

Dec 3

Dec 3 Jimmy Choo Gilbert Pumps in Nude Patent Leather

Shoes, Crown Princess Mary, Princess Charlene