What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 14Jan25-Max

Claes Iversen Sirius Coat in Burgundy

Nov 11

Nov 11 Claes Iversen Sirius Coat in Burgundy

Queen Maxima, Outerwear

Sophie Habsburg Moneypenny Bag in Burgundy

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Burgundy

Countess of Wessex, Bags, Queen Maxima, Princess Catharina-Amalia