What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 14Jul24-Char

Ray-Ban Kids RB9064S Sunglasses in Polished Transparent Pink

Jul 14

Jul 14 Ray-Ban Kids RB9064S Sunglasses in Polished Transparent Pink

Princess Charlotte, Accessories, Sunglasses

Guess Girls Chiffon Polka Dot Dress

Jul 14

Jul 14 Guess Girls Chiffon Polka Dot Dress

Princess Charlotte, Dresses