What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Jul24-O

Dal Lago Charly Trousers

Jul 14

Jul 14 Dal Lago Charly Trousers

Prince Oscar, Bottoms

Dal Lago Garey Blazer

Jul 14

Jul 14 Dal Lago Garey Blazer

Prince Oscar, Outerwear

New Balance Kids 550 Sneakers in White

Jun 3

Jun 3 New Balance Kids 550 Sneakers in White

Prince Oscar, Shoes