What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Jul25-Ari

Max Mara Moriana Top

Dec 23

Dec 23 Max Mara Moriana Top

Princess Ariane, Tops

Max Mara Hangar Trousers in Tobacco

Jul 14

Jul 14 Max Mara Hangar Trousers in Tobacco

Princess Ariane, Bottoms

Gucci Bamboo Large Shopper Bag

Jul 14

Jul 14 Gucci Bamboo Large Shopper Bag

Princess Ariane, Bags

Max Mara Boemia Blazer in Tobacco

Jun 7

Jun 7 Max Mara Boemia Blazer in Tobacco

Princess Alexia, Outerwear, Princess Ariane