What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 14Jul26-Mad

Paul & Joe Hanae Linen Dress

Jul 14

Jul 14 Paul & Joe Hanae Linen Dress

Princess Madeleine, Dresses

Nathalie Schuterman Bamboo Medium Hoops in Gold

Jul 16

Jul 16 Nathalie Schuterman Bamboo Medium Hoops in Gold

Princess Madeleine, Accessories, Earrings

Gianvito Rossi Versilia 85 Sandals

Apr 17

Apr 17 Gianvito Rossi Versilia 85 Sandals

Princess Madeleine, Shoes

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace