What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 14Jun14-Eug

Sarah Cant Golden Grass Hat

Dec 23

Dec 23 Sarah Cant Golden Grass Hat

Princess Eugenie, Hats

Burberry London Boat Neck Double-Breasted Trench Coat in Natural

Feb 2

Feb 2 Burberry London Boat Neck Double-Breasted Trench Coat in Natural

Princess Eugenie, Outerwear

Chloé Clare Shoulder Bag in Mustard

Oct 3

Oct 3 Chloé Clare Shoulder Bag in Mustard

Princess Eugenie, Bags