What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 14Jun22-B

G.Collins & Sons Infinity Chain Bracelet

Apr 27

Apr 27 G.Collins & Sons Infinity Chain Bracelet

Princess Beatrice, Accessories, Bracelet

Misela x Mrs Alice Woven Initial Pouch

Jun 16

Jun 16 Misela x Mrs Alice Woven Initial Pouch

Princess Beatrice, Bags

Juliette Botterill Floral Straw Headband

Jun 14

Jun 14 Juliette Botterill Floral Straw Headband

Princess Beatrice, Hats

Sydney Evan Diamond Love Ring

Jun 3

Jun 3 Sydney Evan Diamond Love Ring

Princess Beatrice, Accessories, Rings

Zimmermann Rosa Striped Midi Dress in Pink Rose

Mar 20

Mar 20 Zimmermann Rosa Striped Midi Dress in Pink Rose

Princess Beatrice, Dresses

Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Sep 5

Sep 5 Gianvito Rossi Gianvito 105 Pumps in Pink Satin

Princess Beatrice, Shoes, Crown Princess Mary