What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 14Jun22-K

Alessandra Rich Fab Two-Tone Pumps

Jun 14

Jun 14 Alessandra Rich Fab Two-Tone Pumps

Duchess of Cambridge, Shoes

Emmy Natasha Clutch in Blush Suede

Apr 27

Apr 27 Emmy Natasha Clutch in Blush Suede

Duchess of Cambridge, Bags

Maria Black Cha Cha Earrings

Feb 22

Feb 22 Maria Black Cha Cha Earrings

Duchess of Cambridge, Accessories, Earrings

Suzannah Flippy Wiggle Dress

Jul 2

Jul 2 Suzannah Flippy Wiggle Dress

Duchess of Cambridge, Dresses