What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 14Jun23-V

Longchamp Le Pliage City Shopping L Bag in Sable

Sep 2

Sep 2 Longchamp Le Pliage City Shopping L Bag in Sable

Crown Princess Victoria, Bags

Adidas Stan Smith Runners in Cloud White

May 25

May 25 Adidas Stan Smith Runners in Cloud White

Crown Princess Victoria, Shoes, Princess Charlene, Princess Estelle

Alexandré de Paris Large Clip

Nov 26

Nov 26 Alexandré de Paris Large Clip

Crown Princess Victoria, Accessories, Hats