What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 14Mar08

Russell & Bromley Leather Trimmed Bag in Black

Mar 16

Mar 16 Russell & Bromley Leather Trimmed Bag in Black

Duchess of Cambridge, Bags

Ted Baker Jinan Trench Coat

Jun 28

Jun 28 Ted Baker Jinan Trench Coat

Duchess of Cambridge, Outerwear

Links of London Hope Egg Earrings

Jun 28

Jun 28 Links of London Hope Egg Earrings

Duchess of Cambridge, Accessories, Earrings, Queen Letizia