What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 14May17

Birks Diamond Maple Leaf Pendant

Jan 16

Jan 16 Birks Diamond Maple Leaf Pendant

Countess of Wessex, Accessories, Necklace

Joseph Gabardine Stretch Finley Button Trouser

Jan 13

Jan 13 Joseph Gabardine Stretch Finley Button Trouser

Countess of Wessex, Bottoms

Joseph Light Double Cashmere Brest Jacket

Nov 10

Nov 10 Joseph Light Double Cashmere Brest Jacket

Countess of Wessex, Outerwear

Prada Flower Print Organzine Top

Apr 30

Apr 30 Prada Flower Print Organzine Top

Countess of Wessex, Tops