What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 14May22-S

Nicola Sexton Leather Pointed Pumps in Cream

Oct 4

Oct 4 Nicola Sexton Leather Pointed Pumps in Cream

Countess of Wessex, Shoes

Mos Mosh Evelyn Yoro Blossom Blouse

May 14

May 14 Mos Mosh Evelyn Yoro Blossom Blouse

Countess of Wessex, Tops

Felt Diamond Slice Pendant Necklace

Apr 24

Apr 24 Felt Diamond Slice Pendant Necklace

Countess of Wessex, Accessories, Necklace

Dolce & Gabbana DG4080 Sunglasses

Apr 23

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Countess of Wessex, Accessories

Me + Em Italian Herringbone Boyfriend Blazer

Aug 9

Aug 9 Me + Em Italian Herringbone Boyfriend Blazer

Countess of Wessex, Outerwear