What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Read more →

Princess Laurentien, Accessories, Bracelet

All tagged 14May23-M

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Annikat Pink and Yellow Stones Earrings

Nov 1

Nov 1 Annikat Pink and Yellow Stones Earrings

Crown Princess Mary, Accessories, Earrings

No. 21 Long-Sleeve Pleated Midi Dress in Pink

May 18

May 18 No. 21 Long-Sleeve Pleated Midi Dress in Pink

Crown Princess Mary, Dresses

Sergio Rossi Compact Clutch in Black Sequins

Sep 8

Sep 8 Sergio Rossi Compact Clutch in Black Sequins

Crown Princess Mary, Bags

Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Sep 2

Sep 2 Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Crown Princess Mary, Shoes