What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14May24-L

Mango Siena Jacket

May 14

May 14 Mango Siena Jacket

Queen Letizia, Outerwear

Mango Siena Top

May 14

May 14 Mango Siena Top

Queen Letizia, Tops

Vivobarefoot Geo Court III Trainers

May 7

May 7 Vivobarefoot Geo Court III Trainers

Queen Letizia, Shoes

Gold & Roses I Am Red Needle Earrings

Oct 4

Oct 4 Gold & Roses I Am Red Needle Earrings

Queen Letizia, Earrings, Accessories, Princess Leonor