What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 14May24-MM

Gerd Holth Straw Wide-Brimmed Hat in White

May 14

May 14 Gerd Holth Straw Wide-Brimmed Hat in White

Crown Princess Mette Marit, Hats

Aquazzura Purist 85 Pumps in New Nude

May 6

May 6 Aquazzura Purist 85 Pumps in New Nude

Shoes, Crown Princess Mette Marit, Princess Charlene

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra

Sarah's Bag Arabesque Box Clutch in Silver

Jul 20

Jul 20 Sarah's Bag Arabesque Box Clutch in Silver

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra

Fendi Pleated Wool-Blend Tweed Dress in Taupe

Nov 30

Nov 30 Fendi Pleated Wool-Blend Tweed Dress in Taupe

Dresses, Crown Princess Mette Marit