What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 19, 2026

Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

On Wednesday, Princess Madeleine met with 13-year-old Bonnie at the Royal Palace as Patron of Min Stora Dag.

September 19, 2026

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Featured

Queen Maxima, Tops

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

All tagged 14Nov16

Dec 15

Dec 15 Essentiel Antwerp Velvet Printed Jacket

Sarah Williams

Princess Laurentien, Outerwear

Feb 20

Feb 20 Nina Ricci Scuba Wool Pencil Skirt

Heaven

Queen Letizia, Bottoms

Feb 14

Feb 14 Nina Ricci Scuba Wool Peplum Jacket

Heaven

Queen Letizia, Outerwear

Dec 27

Dec 27 Etui Bags Ostrich Leather Clutch in Red

Heaven

Princess Marie, Bags

Oct 29

Oct 29 Malababa Minihontas Bag in Beige Lambskin Leather

Heaven

Queen Letizia, Bags

Jun 27

Jun 27 Sergio Rossi Madame Ankle Boots in Black Suede

Heaven

Princess Marie, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 15 Essentiel Antwerp Velvet Printed Jacket

Feb 20 Nina Ricci Scuba Wool Pencil Skirt

Feb 14 Nina Ricci Scuba Wool Peplum Jacket

Dec 27 Etui Bags Ostrich Leather Clutch in Red

Oct 29 Malababa Minihontas Bag in Beige Lambskin Leather

Jun 27 Sergio Rossi Madame Ankle Boots in Black Suede

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