What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 14Nov23-K

Roland Mouret Single-Breasted Stretch Cady Blazer in Maroon

May 2

May 2 Roland Mouret Single-Breasted Stretch Cady Blazer in Maroon

Duchess of Cambridge, Outerwear

Roland Mouret Axon Wide-Leg Trousers in Maroon

Dec 28

Dec 28 Roland Mouret Axon Wide-Leg Trousers in Maroon

Duchess of Cambridge, Bottoms

Shyla London Chunky Knot Baroque Pearl Earrings

Nov 30

Nov 30 Shyla London Chunky Knot Baroque Pearl Earrings

Duchess of Cambridge, Accessories, Earrings

Holland Cooper Shirt Bodysuit in White

Feb 28

Feb 28 Holland Cooper Shirt Bodysuit in White

Duchess of Cambridge, Tops