What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 14Nov23-V

Barndiabetesfonden Blue Knot Pin

Nov 14

Nov 14 Barndiabetesfonden Blue Knot Pin

Crown Princess Victoria, Brooches, Accessories

Andiata Jasmyne 2 Dress in Light Blue

Nov 24

Nov 24 Andiata Jasmyne 2 Dress in Light Blue

Crown Princess Victoria, Dresses

Kreuger Jewellery Amiral Oval Pearl Earrings

Sep 17

Sep 17 Kreuger Jewellery Amiral Oval Pearl Earrings

Crown Princess Victoria, Accessories, Earrings

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace