What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 14Oct14-TSD

Christian Dior Cashmere Cape in Pink

Aug 16

Aug 16 Christian Dior Cashmere Cape in Pink

Tatiana Casiraghi, Outerwear

Christian Dior Mini Lady Dior Bag in Black Alligator

Jan 18

Jan 18 Christian Dior Mini Lady Dior Bag in Black Alligator

Tatiana Casiraghi, Bags