What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

Read more →

November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Read more →

Princess Charlene, Outerwear

All tagged 14Oct26-V

Fjällräven Abisko Hybrid Trail Trousers

Jun 4

Jun 4 Fjällräven Abisko Hybrid Trail Trousers

Crown Princess Victoria, Bottoms, Princess Estelle

Sif Jakobs Goccia Cerchi Pianura Earrings

Oct 13

Oct 13 Sif Jakobs Goccia Cerchi Pianura Earrings

Crown Princess Victoria, Accessories, Earrings

Tretorn From the Sea Raincoat

Aug 14

Aug 14 Tretorn From the Sea Raincoat

Crown Princess Victoria, Outerwear

Merrell Moab FST GTX

Mar 17

Mar 17 Merrell Moab FST GTX

Crown Princess Victoria, Shoes