What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 14Sept23-E

H&M Rhinestone-embellished Mini Bag

Sep 14

Sep 14 H&M Rhinestone-embellished Mini Bag

Princess Estelle, Bags

H&M Conscious Collection Tulle Dress in Green

Feb 28

Feb 28 H&M Conscious Collection Tulle Dress in Green

Crown Princess Victoria, Gowns, Princess Estelle