What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 14Sept23-Soph

Chloé Fitted Blazer

Jun 7

Jun 7 Chloé Fitted Blazer

Countess of Wessex, Outerwear

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Penelope Chilvers Colina Leather Wedges

Feb 15

Feb 15 Penelope Chilvers Colina Leather Wedges

Countess of Wessex, Shoes

Emilia Wickstead Richie Skirt in Snakeprint

Nov 10

Nov 10 Emilia Wickstead Richie Skirt in Snakeprint

Countess of Wessex, Bottoms

Emilia Wickstead Dalia Snake-print Blouse

Nov 10

Nov 10 Emilia Wickstead Dalia Snake-print Blouse

Countess of Wessex, Tops