What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Sept24-CA

By Malene Birger Trullem Coat in Grey Brown Melange

Sep 16

Sep 16 By Malene Birger Trullem Coat in Grey Brown Melange

Princess Catharina-Amalia, Outerwear

Miccy's Tres Golden Hoops

Apr 27

Apr 27 Miccy's Tres Golden Hoops

Princess Catharina-Amalia, Accessories, Earrings

Autry Medalist Low Sneakers

Jan 25

Jan 25 Autry Medalist Low Sneakers

Princess Catharina-Amalia, Shoes