What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

Oct 31, 2024

Latest Find

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By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged 15Apr23

Raen Remmy 52mm Sunglasses

Jun 21

Jun 21 Raen Remmy 52mm Sunglasses

Princess Madeleine, Sunglasses, Accessories

Chloé Lauren Lace-Detail Sneakers

Jun 16

Jun 16 Chloé Lauren Lace-Detail Sneakers

Princess Madeleine, Shoes

Rolex Cosmograph Daytona White Dial Watch

Jul 15

Jul 15 Rolex Cosmograph Daytona White Dial Watch

Princess Madeleine, Accessories, Watches

Vesna W Meggy Dress in Light Blue

Jul 25

Jul 25 Vesna W Meggy Dress in Light Blue

Princess Madeleine, Dresses