What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 15Aug25

Zeus + Dione Lotus Striped Panel Maxi Skirt

Aug 19

Aug 19 Zeus + Dione Lotus Striped Panel Maxi Skirt

Queen Maxima, Bottoms

Penelope Chilvers Gamine Bow Shoes in Black Suede

Aug 17

Aug 17 Penelope Chilvers Gamine Bow Shoes in Black Suede

Countess of Wessex, Shoes

Elizabeth LaGre Penelope Print Flared Trousers

Jul 6

Jul 6 Elizabeth LaGre Penelope Print Flared Trousers

Princess Ariane, Bottoms

Giulia Barela Nodo Earrings

Jun 24

Jun 24 Giulia Barela Nodo Earrings

Countess of Wessex, Accessories, Earrings

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Proenza Schouler Alina Draped Midi Dress

Apr 29

Apr 29 Proenza Schouler Alina Draped Midi Dress

Countess of Wessex, Dresses

MATELIER Bambu Dress in Amebas

Mar 27

Mar 27 MATELIER Bambu Dress in Amebas

Countess of Wessex, Dresses

Sophie Habsburg Lunatic Clutch in Black Caviar

Nov 9

Nov 9 Sophie Habsburg Lunatic Clutch in Black Caviar

Bags, Countess of Wessex, Lady Louise Windsor