What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 15Dec22-Eug

Weekend Max Mara Cartone Coat

Dec 15

Dec 15 Weekend Max Mara Cartone Coat

Princess Eugenie, Outerwear

Maje Rockin Pleated Dress in Black

Sep 20

Sep 20 Maje Rockin Pleated Dress in Black

Princess Ingrid-Alexandra, Princess Beatrice, Dresses, Princess Eugenie, Charlotte Casiraghi

L.K. Bennett Sumner Boots in Black Suede

Oct 30

Oct 30 L.K. Bennett Sumner Boots in Black Suede

Princess Beatrice, Princess Eugenie, Shoes

Pop & Suki Camera Bag in Noir

Oct 28

Oct 28 Pop & Suki Camera Bag in Noir

Princess Beatrice, Princess Eugenie, Bags