What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 15Dec22-Z

AllSaints Ayla Vimur Dress

Aug 27

Aug 27 AllSaints Ayla Vimur Dress

Zara Phillips, Dresses

Shrimps Jonquil Earrings

Sep 29

Sep 29 Shrimps Jonquil Earrings

Zara Phillips, Accessories, Earrings

Karen Millen Italian Wool Fitted Coat

Dec 15

Dec 15 Karen Millen Italian Wool Fitted Coat

Zara Phillips, Outerwear

Aspinal of London Lottie Pillow Clutch in Black Quilted Lambskin

Dec 15

Dec 15 Aspinal of London Lottie Pillow Clutch in Black Quilted Lambskin

Zara Phillips, Bags

Emmy Rebecca Pump in Jet Black Suede

Apr 21

Apr 21 Emmy Rebecca Pump in Jet Black Suede

Shoes, Zara Phillips