What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

Read more →

October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Read more →

Charlotte Casiraghi, Bags

All tagged 15Dec24-V

Tim Mårtenson Silk Flowers Headpiece

Nov 19

Nov 19 Tim Mårtenson Silk Flowers Headpiece

Crown Princess Victoria, Hats

Andiata Dezire Wool Coat

Nov 19

Nov 19 Andiata Dezire Wool Coat

Crown Princess Victoria, Outerwear