What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 15Dec25-E

By Malina Andine Mini Skirt in Taupe

Dec 15

Dec 15 By Malina Andine Mini Skirt in Taupe

Princess Estelle, Bottoms

By Malina Ninette Jacket in Taupe

Dec 15

Dec 15 By Malina Ninette Jacket in Taupe

Princess Estelle, Outerwear

Lisa Yang Kenza Sweater

Apr 23

Apr 23 Lisa Yang Kenza Sweater

Princess Estelle, Tops