What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 15Feb13

Valentino Crystal Embellished Pumps

Dec 10

Dec 10 Valentino Crystal Embellished Pumps

Princess Madeleine, Shoes

Magrit 18012 Peep Toe Pumps in Navy Suede

Mar 12

Mar 12 Magrit 18012 Peep Toe Pumps in Navy Suede

Queen Letizia, Shoes

Hugo Boss Jeisa Trousers in Navy

Feb 20

Feb 20 Hugo Boss Jeisa Trousers in Navy

Queen Letizia, Bottoms

Elizabeth Cole Swarovski Bacall Earrings

Jun 23

Jun 23 Elizabeth Cole Swarovski Bacall Earrings

Princess Madeleine, Accessories, Earrings

Alberta Ferretti Beaded Top

Jun 23

Jun 23 Alberta Ferretti Beaded Top

Princess Madeleine, Tops

Hugo Boss Jeisa Textured Peplum Jacket in Navy

May 1

May 1 Hugo Boss Jeisa Textured Peplum Jacket in Navy

Queen Letizia, Outerwear

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories