What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

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Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 15Jan23-MC

Hermes Kelly 20 Bag

Jan 15

Jan 15 Hermes Kelly 20 Bag

Crown Princess Marie Chantal, Bags

Christian Dior V08 Cropped Jacket in Black

Jan 15

Jan 15 Christian Dior V08 Cropped Jacket in Black

Crown Princess Marie Chantal, Outerwear

Christian Dior Mid-Length Skirt with Belt in Black

Jan 15

Jan 15 Christian Dior Mid-Length Skirt with Belt in Black

Crown Princess Marie Chantal, Bottoms, Princess Nina

Gianvito Rossi Gianvito 105 Pumps in Black Suede

Jul 4

Jul 4 Gianvito Rossi Gianvito 105 Pumps in Black Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Marie Chantal, Queen Mathilde