What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 15Mar13-Z

Ted Baker Plaid Mini Dress

Aug 2

Aug 2 Ted Baker Plaid Mini Dress

Zara Phillips, Dresses

Dune Leather-Trimmed Ankle Booties in Black

Feb 6

Feb 6 Dune Leather-Trimmed Ankle Booties in Black

Zara Phillips, Shoes

Jane Taylor Zaphara Hat

Nov 2

Nov 2 Jane Taylor Zaphara Hat

Princess Eugenie, Zara Phillips, Hats

Mulberry Oversized Clemmie Clutch in Black Suede

Dec 26

Dec 26 Mulberry Oversized Clemmie Clutch in Black Suede

Zara Phillips, Bags