What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 15May25-Max

Max Mara Banfy Trousers

Apr 25

Apr 25 Max Mara Banfy Trousers

Queen Maxima, Bottoms, Grand Duchess Maria Teresa

Max Mara Avoriaz Blazer

Apr 25

Apr 25 Max Mara Avoriaz Blazer

Queen Maxima, Outerwear, Grand Duchess Maria Teresa

Sophie Habsburg Beanbag in Brown Leather

May 23

May 23 Sophie Habsburg Beanbag in Brown Leather

Queen Maxima, Bags

Ucha Clematis Earrings

Jun 24

Jun 24 Ucha Clematis Earrings

Queen Maxima, Accessories, Earrings

Gianvito Rossi Gianvito 105 Pumps in Nude Nappa Leather

Sep 16

Sep 16 Gianvito Rossi Gianvito 105 Pumps in Nude Nappa Leather

Queen Maxima, Shoes, Princess Catharina-Amalia