What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 15Nov24-MT

Giorgio Armani Velvet Zip-Up Jacket with All-Over Floral Embroidery

Nov 15

Nov 15 Giorgio Armani Velvet Zip-Up Jacket with All-Over Floral Embroidery

Grand Duchess Maria Teresa, Outerwear

Tod's Perforated Leather Fringed Sneakers

Nov 15

Nov 15 Tod's Perforated Leather Fringed Sneakers

Grand Duchess Maria Teresa, Shoes

Charlotte Chesnais Surma Ring in Silver & Vermeil

Jun 20

Jun 20 Charlotte Chesnais Surma Ring in Silver & Vermeil

Accessories, Grand Duchess Maria Teresa, Rings