What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 15Nov25-A

Christian Dior 30 Montaigne Bar Jacket in Pink

Nov 26

Nov 26 Christian Dior 30 Montaigne Bar Jacket in Pink

Princess Astrid, Outerwear, Duchess of Cambridge

Gucci Leather Slingback Pumps

Jun 18

Jun 18 Gucci Leather Slingback Pumps

Princess Astrid, Shoes

Gucci Jackie 1961 Small Shoulder Bag

Oct 23

Oct 23 Gucci Jackie 1961 Small Shoulder Bag

Princess Astrid, Bags

Gucci Round G Print Silk Dress

Oct 23

Oct 23 Gucci Round G Print Silk Dress

Princess Astrid, Dresses