What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

Jun 18, 2025

Latest Find

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Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Crown Princess Victoria, Outerwear

All tagged 15Oct24-MM

Christian Louboutin Lizard Effect Pumps in Brown Leather

Mar 10

Mar 10 Christian Louboutin Lizard Effect Pumps in Brown Leather

Crown Princess Mette Marit, Shoes

Aspinal of London Large Essential Flat Pouch in Navy Pebble

Mar 1

Mar 1 Aspinal of London Large Essential Flat Pouch in Navy Pebble

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra