What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 15Sept08

Prada Flutter Sleeves Top in Light Purple

Dec 24

Dec 24 Prada Flutter Sleeves Top in Light Purple

Princess Marie, Tops

Hugo Boss Long Sleeved Dress

Jun 15

Jun 15 Hugo Boss Long Sleeved Dress

Crown Princess Mary, Dresses

By Malene Birger Glorious Laija Crocheted Lace Skirt in Grey

Apr 29

Apr 29 By Malene Birger Glorious Laija Crocheted Lace Skirt in Grey

Crown Princess Mary, Bottoms

BCBGMaxAzria Beaded Satin Clutch

Dec 3

Dec 3 BCBGMaxAzria Beaded Satin Clutch

Bags, Princess Marie, Queen Silvia

Paul & Joe Double Breasted Knee Length Coat in Beige

Nov 28

Nov 28 Paul & Joe Double Breasted Knee Length Coat in Beige

Princess Marie, Outerwear

Anya Hindmarch Pleated Clutch in Purple

Sep 1

Sep 1 Anya Hindmarch Pleated Clutch in Purple

Crown Princess Mary, Bags