What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 15Sept21-Bea

Maje Rockin Pleated Dress in Black

Sep 20

Sep 20 Maje Rockin Pleated Dress in Black

Princess Ingrid-Alexandra, Princess Beatrice, Dresses, Princess Eugenie, Charlotte Casiraghi

Grace Atelier Babette Classe Canvas Bag in Red Leather

Sep 9

Sep 9 Grace Atelier Babette Classe Canvas Bag in Red Leather

Princess Beatrice, Bags

ASOS DESIGN Loyal Pointed Ballet Flats in Black Satin

Aug 7

Aug 7 ASOS DESIGN Loyal Pointed Ballet Flats in Black Satin

Princess Beatrice, Shoes

Joie Mehira Tuxedo Blazer in Black Velvet

Oct 28

Oct 28 Joie Mehira Tuxedo Blazer in Black Velvet

Princess Beatrice, Outerwear