What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Princess Madeleine visits Astrid Lindgren's children's hospital and Min Stora Dag

Nov 21, 2024

Nov 21, 2024

Latest Find

Featured

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Soft Goat Short Sleeve Cashmere Jumper in Chocolate

Princess Sofia, Tops

Princess Sofia, Tops

All tagged 16Apr17-Eug

Goldust Millinery Rose-Embellished Hat

Feb 7

Feb 7 Goldust Millinery Rose-Embellished Hat

Princess Eugenie, Hats

Carvela Best Plate Clutch in Black

Feb 2

Feb 2 Carvela Best Plate Clutch in Black

Princess Eugenie, Bags

Burberry London Boat Neck Double-Breasted Trench Coat in Natural

Feb 2

Feb 2 Burberry London Boat Neck Double-Breasted Trench Coat in Natural

Princess Eugenie, Outerwear

Alexander McQueen Gold-Capped Pumps in Black Suede

Jan 16

Jan 16 Alexander McQueen Gold-Capped Pumps in Black Suede

Princess Beatrice, Princess Eugenie, Shoes