What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 16Apr17-Leo

Carolina Herrera Girls Double-Breasted Wool Coat in Navy

Oct 2

Oct 2 Carolina Herrera Girls Double-Breasted Wool Coat in Navy

Princess Leonor, Outerwear

Bonpoint Floral Cotton Dress in Purple/Ecru

Oct 1

Oct 1 Bonpoint Floral Cotton Dress in Purple/Ecru

Princess Leonor, Dresses