What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 16Apr23-G

Ray-Ban Junior RB9064S Sunglasses in Polished Violet/Fuxia

Apr 16

Apr 16 Ray-Ban Junior RB9064S Sunglasses in Polished Violet/Fuxia

Princess Gabriella, Accessories, Sunglasses

Jacadi Girl Ceremony Dress

Apr 16

Apr 16 Jacadi Girl Ceremony Dress

Princess Gabriella, Dresses

Jacadi Mary Jane Ballet Flats in Navy Smooth Leather

Apr 30

Apr 30 Jacadi Mary Jane Ballet Flats in Navy Smooth Leather

Princess Athena, Shoes, Princess Gabriella, Princess Amalia