What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary attends COP31 - Day 1

November 10, 2026

Queen Mary attends COP31 - Day 1

November 10, 2026

On Monday, Queen Mary attended the first day of the COP31 in Antalya, Türkiye.

Read more →

November 10, 2026

Latest Find

Featured

Natan Couture Vingo Skirt in Light Blue

Queen Maxima, Bottoms

Natan Couture Vingo Skirt in Light Blue

Queen Maxima, Bottoms

Read more →

Queen Maxima, Bottoms

All tagged 16Dec22-V

Efva Attling Beam & Stars Two Earrings

Dec 16

Dec 16 Efva Attling Beam & Stars Two Earrings

Crown Princess Victoria, Accessories, Earrings

Acne Studios Nova Flower Pumps

Sep 15

Sep 15 Acne Studios Nova Flower Pumps

Crown Princess Victoria, Shoes

Filippa K Faux Fur Jacket

Aug 13

Aug 13 Filippa K Faux Fur Jacket

Crown Princess Victoria, Outerwear