What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 16Dec24-F

Tartine et Chocolat Wool and Jacquard Print Beanie

Dec 16

Dec 16 Tartine et Chocolat Wool and Jacquard Print Beanie

Prince Charles, Hats, Prince François

Tartine et Chocolat Knitted Zip Hoodie in Navy

Dec 16

Dec 16 Tartine et Chocolat Knitted Zip Hoodie in Navy

Prince Charles, Prince François, Outerwear

La Coqueta Nappa T-Bar Shoes

Mar 30

Mar 30 La Coqueta Nappa T-Bar Shoes

Prince Charles, Shoes, Prince François